About Ubiquitous
Businesses that grow successfully treat communications as a strategic leadership priority, not an afterthought. The challenge is getting the right support when you need it, for as long as you need it. A permanent senior hire may be beyond your budget. Agencies can be expensive and difficult to direct without strong in-house leadership. And junior resource, however well-intentioned, rarely has the experience or authority to operate at the level a scaling business needs.
Ubiquitous was built to be different.
About Matt Tucker
During my thirteen year tenure at Avanade, the business grew from 10,000 to 60,000 employees.
It was a crazy time — but I loved (almost) every minute of it. Being part of a scaling business meant there was never a dull moment, and being able to help shape the narrative and tell our story, both internally and externally, taught me something fundamental: it's not just about what you say. It's about how you say it, and — an often overlooked piece — when you say it.
What I also learned, moving from Accenture — where I spent seven years working across internal communications for business units employing 180,000 people — to Avanade, was that the numbers are largely irrelevant. The fundamental communications challenges remain the same regardless of scale.
What does change is the opportunity. The earlier you build the right foundations, the more naturally great communication becomes part of your culture. Leave it too long, and you're not building — you're rewiring. And rewiring a growing business is significantly harder than getting it right from the start.
Earlier in my career, I worked in PR consultancy, rising to Account Director. That time taught me to understand audiences properly, nurture client relationships, and get the best out of agency partnerships — from both sides of the table. Experience I've drawn on ever since.
Great communications also builds trust — between leadership and employees, between teams, between functions. And trust, once established, is what makes businesses genuinely resilient — through the good times and the difficult ones.
It's also what endures beyond any single role. Being approached by a former Accenture colleague to lead communications at Avanade wasn't just a career moment — it was a reminder that when you do this work well, people remember.
Most of all — and I make no apology for saying this — I genuinely love what I do. Not in a motivational-poster way. In a "still thinking about your communications problem on a Saturday morning" way. That's what drives me, and it's what I bring to every engagement through Ubiquitous.
