Crisis Communications

A crisis rarely arrives with warning. When it does, organisations without clear communications leadership quickly find themselves reactive, inconsistent and exposed. The difference between a crisis that's managed well and one that causes lasting reputational damage often comes down to one thing: how quickly and clearly you communicate, internally and externally, in the first hours. 

As crisis communications lead at Avanade I managed situations ranging from data breaches and employee disciplinary incidents to fatalities and terrorist incidents affecting our people. Some required close coordination with Accenture's global crisis team, given that Avanade was majority owned by Accenture and certain incidents carried potential impact on group reputation and share price. What those situations taught me is that good crisis communications isn't about having the perfect statement. It's about staying calm, making clear decisions quickly and keeping all your stakeholders informed and confident in your response, even when you don't have all the answers yet. 

• Crisis communications planning and preparedness
• Real-time crisis response support
• Internal and external stakeholder messaging
• Leadership briefing and decision support
• Media and holding statements
• Managing communication across multiple stakeholder groups simultaneously
• Post-crisis reputation management

If this sound like where you are, I'd love to have a conversation. Get in touch. 

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