Content & Storytelling

Most organisations have no shortage of content. What they struggle with is content that actually connects. When communications become a production line of updates, announcements and corporate messaging, audiences switch off. The organisations that communicate best aren't necessarily producing more, they're producing things worth paying attention to. 

In my latter years at Avanade my role was less about writing and more about narrative direction, knowing what the story should be, shaping how it was told and ensuring the content coming out of the team was genuinely worth reading. That meant reviewing, editing and challenging work until it was right, and giving writers and communicators a clear creative framework to work within. Good content starts with a clear point of view. If you're not sure what you're trying to say, no amount of polished writing will fix that. You can see how I approach storytelling in my Insights section, where I write about communications, change and organisational behaviour in ways I hope feel a little different from the usual. 

• Narrative development and strategic messaging
• Editorial direction and content review
• Leadership and executive content
• Employee and stakeholder communications
• Thought leadership and organisational storytelling
• Presentation, keynote and speech content
• Internal and external campaign content

If this sounds like where you are, I'd love to have a conversation. Get in touch. 

Read about my other services.